Monday, October 31, 2005

So Much For the Boy's Club

What was that I was saying about marketing to men and women, again?

Majority of UK SciFi Channel viewers are women

The UK Sci-Fi channel reports that more than half its viewership is now female:

The digital television channel Sci Fi UK has seen a 10 per cent rise in the number of female viewers over the past eight years and 1.4 million women now tune in - 51 per cent of the audience. The channel, which is celebrating its 10th anniversary, links the rise in "girl geeks" to the proliferation of heroines such as Buffy, Lara Croft and Xena.

(via boingboing)

1 comments so far. Got something to say?

Anonymous said...

And pretty damn evident for years. I imagine they'll wake up when their Titanic reaches about 1000 ft. down. What's all this water? Better do something about all this! Cheers, 'VJ' 

Posted by VJ